- What does your company need?
First, you need to understand what your company’s needs are. What are your end goals? Why do you need a digital marketing agency? What do you want to achieve by hiring them? Does your company need help advertising? Or maybe in it’s social media management? Graphic designing? Creating a website? or Search engine optimization(SEO)?
Once you know the answers to these questions, it will be much easier for you to choose an agency that meets these needs.
- Where do you want to spend?
After understanding your company’s needs, utilizing your budget according to those needs is the next step. What your business needs determines how much you will have to spend on the services. If your only requirement is to boost your social media presence, then you don’t need to spend on advertising or a website. But if you believe that your business needs multiple services, you need to plan out your budget accordingly.
Most agencies like Nakshatra digital offer package deals with multiple services so that you can find one that perfectly fits your budget.
- Are their promises Outlandish?
Based on what your goals are, find an agency that can fulfill those goals. What are the agency’s promises? What are they offering to do for your company? Do they promise an increase in your online presence? What about revenue that can be processed from campaigns?
Digital marketing companies can do A LOT for you, but they cannot promise you quick success. Do they promise results that are too good to be true? Do they claim to fast track your way to the number one spot on Google? Anyone claiming this does not know that the process of SEO is both a long-term and short term marketing strategy, or that it requires continuous work to maintain. You should be wary of such firms as they seem to be biting off more than they can chew.
- How well they treat their own content
Do they have their own website? Is their information up-to-date? How many social media platforms are they active on? Are they on Facebook? Instagram? Pinterest? Signal? Are their posts well designed? Are their captions more catchy and informal or more formal and classic? Does their content reflect your own expectations of how your content should be presented?
How well they handle their website or social media can show you how they would handle yours, so look into their own content as well.
- Previous and recent cases
Do their previous clients seem to be doing well? Does the agency have any experience with your industry or a similar situation? If not, how they approach a new industry may be an alternative question. Find out from the results they have produced instead, as industry experience can oftentimes be misleading.
Keep in mind that an agency that worked out well for another business may not necessarily work well for yours.
- Vision and strategy
Does it seem like they would understand your target demographic? What is their vision for your business? What strategies do they offer for your business growth? Do they recommend services like SEO, SEM, PPC(Pay Per Click), Social Media/Content Marketing, and so on? Do you think the services they recommended for your business will bring in a high ROI (Return on Investment)? Do the services seem to fit in line with what you wanted to achieve? Do the different approaches they proposed seem to be worth it? Is there any harm in trying a new approach?
The vision you have for your business may potentially become even greater through the expert strategies and advice of the digital marketing team.
- Is their fee structure worth it?
You should expect to get the services that you paid for. Are the services they offer worth the amount of money you’re spending? Do they add something to your business that benefits it? Are they using the best tools to uplift your company’s reputation? Will the agency provide you a strategy of what you need to do to optimize your website for a higher search ranking? Or do they want to do it themselves?
- How does their team work?
How closely do the team members work? Will your company be considered a priority? It is much more beneficial for any brand to hire a digital marketing agency who’s team members actually care. The type of team who thrives to benefit the brand they are working with. This type of environment can be most prominent and practical in startup digital marketing agencies where it is easier to prioritize your company. Due to various brands approaching more experienced and older agency’s, their teams might be unable to give all of their effort into your one specific company, especially if you are new.
- Efficient Communication
When you hire a digital marketing firm, most of it is about whether you can communicate your desires to them. So it is integral that they are easy to get in touch with. Do they efficiently report their progress? Do they seem to be taking your concerns into account? What metrics do they report on? Watch what and how they communicate from the beginning.
- Do you trust them?
Based on your perception of the agency and your interactions with them, do you believe they will be able to deliver results? And do you trust them to be transparent if things are not going according to plan? When you hire a marketing service you are relying on them to represent your business in the best way possible through advertising. You have to make sure that you trust them to do the work that you need them to do.
The Digital marketing agency you want to hire, completely depends on what type of experience you want to have. Like Nakshatra Digital for example, aims to support businesses in Nepal by offering free counselling sessions and various resources and services that can help you get the best quality services in your budget. Every business is unique, and so is every digital marketing agency, so with the above questions in mind, find an agency that you believe will help and be with you every step of the way to success.